How To Sell On Amazon: 47 Game-Changing Tips For New Sellers

how to sell on amazon
Are you a new Amazon Seller looking for ways to multiply your income on record time?

Selling on Amazon is hard for most, but as soon as you unleash the power of these sales-exploding techniques, it will be easy for you!

Amazon is the world’s biggest online store with 244 million active users; 2 billion products sold and close to $89 billion in sales (for 2014). Amazon is also the world’s biggest platform for small business owners and individual sellers who are looking to make a living by selling on Amazon.

There are a plenty of opportunities available to those who are looking to sell on Amazon, as long as they follow the right strategies and follow all the rules to the letter.

As an Amazon seller, you don’t have to start big; you can start by selling a single product. You will have plenty of opportunities to grow as you go along.

But why sell on Amazon?

Why not just sell on your website, this way you won’t have to pay any of the commissions or fees taken by Amazon for allowing you to sell on their site.

Well, for one, developing your own eCommerce store is in an incredibly complex thing to do, and an expensive one. Also, it is unlikely that you will ever have the same traffic for your products as you would get on Amazon.com, as an Amazon seller.

Making money from Amazon is easier than you think, even if you’re a new seller, as long as you follow the right advice. Follow the tips given here on selling on Amazon for maximum profit.

Simply Read On For 47 Game-Changing Tips On How to Sell On Amazon!

Tip #1: Sell with Amazon FBA

how to sell on amazon

Amazon FBA or Fulfillment by Amazon is a program that allows you to send your merchandise to an Amazon Fulfillment Center, following which Amazon handles the shipping once an order has been made.

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Amazon also takes care of the customer service, communication with buyers, returns and refunds.

Many Amazon sellers have experienced a surge in sales after joining Amazon FBA.

While Amazon does charge an extra fee for those who join the FBA program, this is more than offset by the cost of the boxes and shipping materials, which are supplied by Amazon for free.

Joining Amazon FBA saves time as instead of worrying about the shipping or spends hours on packaging 30 to 40 products a day, which really can be done by anyone, you can focus on critical tasks such as product sourcing and research.

Tip #2: Register on Amazon as a professional seller

There are many reasons why you should register on Amazon as a professional seller.

For one, as a professional seller, you will not be charged 99¢ per sale. Instead, you will only need to pay $39.95/month plus a 15% selling commission.

So if you sell over 25 to 30 products per month, you will actually save money by becoming a professional seller.

There are other benefits as well – you can create listings for products that are not as yet sold on Amazon and apply for permission to sell in restricted categories such as clothing, jewelry, shoes, auto accessories, etc.

Also, you’ll need to be a professional seller to be allowed to register your brand on Amazon.

Tip #3: Stick to the rules

This is quite simple – Amazon has certain rules, be sure to follow them at all costs.

Amazon takes any violations of its guidelines very seriously and if caught, your account will be blocked. Once you log on to Seller Central, don’t forget to read the page that has the Amazon policy agreement.

Tip #4: Be accurate about the product description 

Describe the product as accurately as possible. There shouldn’t be any discrepancy between the product being delivered and the description in your listing.

This is not something that would go unnoticed by customers. Any inaccuracy in the product description leads to negative feedback and refund requests.

Tip #5: Read Seller Central Reports

how to sell on amazon

Download the Seller Central reports and use them to make more accurate forecasts.

Amazon’s Seller Central reports are full of stats and data about the traffic, about how high or low your inventory is currently, the reasons for refunds and returns, whether your promotions are getting any attention and so on.

Tip #6: Use all marketing opportunities available to you on Amazon

Amazon offers several marketing opportunities to new sellers such as Listmania, Likes, Tags, Guides and so on. Make the most of them.

Tip #7: Ask buyers for Seller Feedback

Seller Feedback is very important, but most Amazon buyers (around 90%) don’t leave them unless specifically requested to.

This is different from product reviews.

Use a third party service such as Feedback Five which sends an automated email to every customer after a transaction, asking them if they are fully satisfied with the purchase, followed by a request for a feedback.

Tip #8: Use ALL Image Slots!

Amazon has very specific guidelines on images.

For instance, you are recommended to se large images that are at least 1006 pixels wide to present your products. Make sure the pictures are taken with the product shown on a white background.

Most importantly, you MUST use all available image slots. Amazon allows for using up to 9 product images. It’s such a shame that most Sellers do not even use them.

Whether that happens because of laziness or because of ignorance, the result is low authority.

Listings with low authority do not sell.

If your customer doesn’t trust your company, they wont’ buy your product. They are less likely to trust you if you have not spent adequate time and effort to polish your listing’s presentation.

Using 9 unique and staggering product images is a must.

Tip #9: Ask for product reviews
how to sell on amazon

If a buyer leaves a positive feedback about a product, send them an email thanking them for the feedback and leave them a link so that they can leave a review on the website.

Positive product reviews make all the difference to your sales.

Tip #10: Label all items correctly while sending them to the Amazon Fulfillment Center

It is very easy to mislabel products, which can lead to serious complications later and would most certainly result in a negative feedback.

Take extra care when labeling the items to be sent to the fulfillment center, and double check the boxes before shipping them.

An ounce of prevention is worth a pound of cure – Benjamin Franklin

Tip #11: Do everything possible to get negative feedback reversed

If you get a negative feedback, there are two reasons this might have happened.

  1. The customer is a jerk and had no reason to leave negative feedback.
  2. They were truly disappointed with the product.

You don’t have to worry much about the first case, as this type of “scammy” feedback can be removed by Amazon’s Support.

You do have to worry A LOT about genuine negative feedback and unhappy customers.

If you feel that the customer’s complaint is real, then immediately email the customer and make a sincere apology.Explain why things went wrong and what you are going to do about it.

PRO TIP: Include an Amazon gift card worth at least $15 to indicate your sincerity and offer them extra value. This can work wonders sometimes.

Kindly ask the customer to remove the feedback.

This works in about 80% of the cases. Do whatever it takes to maintain a rating of 95% (at least) on Amazon.

Tip #12: Pack your shipments with care when sending them to the Amazon Fulfillment Center

Amazon has strict rules that every seller needs to follow when sending items to their warehouses.

Always use boxes of the right size, not too big, not too small.

Use sufficient packaging material to prevent any damage to the items and make sure that you ship the products well in time to avoid penalties.

The following resources might be helpful:

Tip #13: Be mindful of the expiration dates

Sellers of food items such as cookies, pet foods, chocolates, etc. need to paste an expiration date on the shipping carton as well as on the product.

Make sure that the expiration date is still 6 months away when you send the product to Amazon.

Amazon destroys all unsold food products that cross their expiration date.

Tip #14: Make sure the packaged items pass Amazon’s 3-foot drop test

There will be a 3-foot drop test performed by Amazon on all products that consists of 5 drops.

Make sure to pack the items with enough packaging material. If not, you will be sent a policy violation notice.

Tip #15: Use the right keywords to get discovered

how to sell on amazon

 

Keywords are the search terms used by buyers to look for a product on Amazon.

Amazon’s search engine is very powerful, but if you do not utilize the right keywords, your product will be lost in the crowd.

If you’re not sure about which keywords to choose, ask an SEO professional or an experienced Amazon seller to help you out with them.

Tip #16: Use Brand Names Wisely

Using a competitor’s brand name in your search terms is a strategy that might be beneficial, but risky too.

On the one hand you might get lots of additional traffic and paying customers, but you might also get penalized for taking advantage of someone else’s brand name

Amazon generally recommends that you do not do that, but what are really the odds that you are going to get caught?

Search terms are not visible to your customers, and only Amazon’s algorithm (a machine) reads them.

If you are selling mobile phone accessories made by a new company on Amazon, which does not as yet have much of a brand recognition, use the best selling product in your niche as one of your keywords, such as “Samsung Galaxy Mobile Charger”.

So when people look for a mobile charger made by Samsung, your product shows up in the same page.  You can then compel them to buy your product by offering some advantages, such as a lower price.

Be careful tough, and use this strategy at your own discretion.

Tip #17: Don’t get dragged into a price war with other sellers

When you price your items too low and other sellers follow suit, and then you respond by setting the price lower, well, you will only end up losing money on the product.

Never get trapped in a race to the bottom.

Tip #18: Maintain a seller rating on Amazon of 95% to be a featured seller 

Only those with a seller rating of 95%+ are allowed to be featured sellers on Amazon. This can make all the difference to your prospects as an Amazon seller.

Tip #19: Sell higher priced items

how to sell on amazon

All products are charged the same FBA fees on Amazon. By selling higher priced items, you will be able to get a better margin on them.

Thus, you will be able to make significantly more money, even with less sales.

For instance, consider someone buying a product for $4.99 and selling it for $9.99. Their profit per product would be $5. They would need to sell 3000 products a month to make $15.000.

On the other hand, someone buying a product for $9.99 and selling it at $59.99 would have a profit of $50 per sale.Thus, they would only need to sell 300 products to make the same amount of money.

This is a very basic example, but you get the point.

Tip #20: Sell items that are small and lightweight

That’s because Amazon charges extra for storage and weight handling.

So, it’s generally recommended that you start with selling smaller and lighter products to avoid paying these fees.

Once your business grows and becomes profitable, you will have the financial power to start selling any product that you want.

Tip #21: Use Amazon’s Zero Fee Fulfillment to your advantage

Any standard size products that are worth over $300 are eligible for Amazon’s Zero Fee Fulfillment.

This means you won’t need to pay anything for Order Handling, Weight Handling and Pick & Pack.

Tip #22: Select “Amazon-Partnered Carrier (UPS)” option when sending items to the Amazon fulfillment center

Doing so would get you excellent discounts on the shipping.

Tip #23: Sell best selling items on Amazon

Sell products that are highly ranked on Amazon’s Best Seller lists. You can look for the “Best Sellers” within each department on Amazon.com.

Tip #24: Don’t sell anything that is under $5

Selling items that are priced $5 or less is just not worth it.

You will end up losing money on them even if you get them for free because of Amazon’s fees.

Tip #25: Don’t sell a product unless you can sell it as new 

Some brands do not allow Amazon sellers to list their products as new.

If you can’t list the product as new, there really is no point in selling the product. Make sure that “new” is one of the options listed in the drop down menu, if not, that product is not worth your time.

Tip #26: Be quick to respond to customers

how to sell on amazon

You should be fast to respond to customer queries. You must answer a question from a customer within 24 hours; otherwise this will be taken negatively by Amazon.

You can look for the latest customer questions in Seller Central. You can also arrange for these questions to be sent to your email and answer them from your phone, no matter where you are.

Tip #27: Deliver all items in time

If you would rather handle the orders yourself instead of joining Amazon FBA, make sure to shop the orders within 1 business day.

Always enter the tracking information and do everything possible to make sure that the buyer receives the product in time. Else, this could affect your seller account negatively.

Tip #28: Set competitive prices

If you are selling a popular product, just match the best price on Amazon that qualifies for free shipping.

For sure, you can price your product lower than the best price by a dollar or two, but don’t get into a price war with other sellers, as this would cut down your profit margin.

Note that you may have to sacrifice temporary profit for long-term growth. When you enter the market with a new product, you won’t have the number of reviews that other listings have or the brand recognition.

Your potential customers do not have enough reasons to trust you yet and they do not know if your product is good or not.

Offering them an advantageous price might offset the risk and persuade them to buy.

Tip #29: Buy products in manageable sets

When you buy an inventory of 25 phones from China to be sold later on Amazon, buy them in packs of 5 phones in each box, instead of all 25 in a single box.

This will allow you to reuse the boxes later when shipping the phones to an Amazon Fulfillment Center.

Tip #30: What’s your return policy?

Often, expensive products such as tablets, smartphones, etc. get labeled as “damaged” by customers.

Refund them immediately and ask for the products to be returned to you. If the products are in good condition, you can sell them again. Be prepared for many of your products to be returned to you, don’t let that upset you.

Tip #31: Start small on Amazon

how to sell on amazon

You can start by selling just a single product at the start, something that is not expensive or based on a complex technology – such as a mobile phone charger.

As you build up your seller rating on Amazon, you can expand to other, more complex and more expensive products.

Starting small shouldn’t stop you from thinking big and going big later.

Tip #32: Sell products that are in demand, and which other sellers cannot offer

One of the biggest mistakes new sellers make when selling on Amazon is to list products that are already being sold by hundreds of sellers on the website.

When this happens, all sellers get lumped into a single product page and it’s impossible to differentiate yourself from the others. Instead, sell great products for which there isn’t much competition among sellers.

Tip #33: Earn your right to the Amazon Buy Box

Over 78% of all sales on Amazon are made through the Buy Box, which is the page that comes up when a buyer clicks on a result in the search.

Getting a Buy Box makes all the difference, but it is something that you can earn only by maintaining a consistently high seller rating.

Tip #34: Offer the lowest price to get the Buy Box

Offer the lowest price on Amazon that includes the shipping. This will ensure that your product will be included in the Buy Box ahead of other sellers, provided you have a high seller rating as well.

Tip #35: Sell a product that nobody has sold before

selling on amazon.com

Look for unique items that have not been sold on Amazon as yet and list them on the site. This will get you the Buy Box automatically.

You will have no trouble attracting sales as long as the product fulfills a need or provides at least some value to buyers.

Tip #36: Bundle items together and put them for sale

It is very hard to get noticed by selling a single product on Amazon.

Instead, bundle multiple products together to create a unique product bundle. This will certainly help you stand out in the crowd.

To put it simply, you sell multiple related products together instead of selling them as standalone. This is called bundling.

Bundling can be incredibly powerful. Just think of how McDonald’s created the Happy Meal, which is a very simple form of bundling: burger/nuggets + drink + potatoes + toy.

Tip #37: Use effective content marketing strategies to sell on Amazon

Use the same content marketing strategies to sell products on Amazon that are used by large companies.

Blog about the products being sold by you, publish interesting and informative content about them.

Offer useful tips to potential buyers related to the products. Spread the word about your online business on the social media. Leverage the power of Facebook, Instagram, Pinterest, Google+, YouTube and other social networks to your advantage.

Resource: A great place to learn about content marketing is Neil Patel’s Quicksprout.

Tip #38: Never trust the UPC codes blindly

When listing an item to be sold on Amazon, sellers are required to enter the UPC code on the Amazon page. But UPC codes are not always reliable as manufacturers may change the features of the products without updating the UPC code.

It is up to you to make sure that the product being sold on Amazon is the same as the product in the listing. Be sure to read the full description of the product and the spec to make sure it is the same as what you are selling.

Tip #39: Diversify

how to sell on amazon

Don’t be over-reliant on Amazon. It is much better to sell on multiple e-commerce sites such as Etsy and eBay, not just on Amazon.

This way you will have access to a broad spectrum of potential buyers and will have at least some protection if things go wrong on Amazon.

Tip #40: Stock for the Holiday Season

Many Amazon sellers experience a 3 to 5 times jump in sales during the Holiday Season.

If you haven’t stocked enough inventory, you will probably run out of products and miss out on all the action. So find a way to forecast the demand during Christmas and other special days such as Black Friday and Cyber Monday.

Tip #41: Use Just In Time inventory management system to reduce storage fees

Just in Time means sending your inventory to the Amazon Fulfillment Center just before it runs out.

This will help you save on the storage fees as you will have fewer products on the racks.

You will have less cash tied up with the inventory as well. You can use a special Amazon feature called Replenishment Alerts for this.

This way, as soon as your inventory at the fulfillment center goes below a particular level, you will be sent an email from Amazon to inform you about it.

Tip #42: Raise your Average Selling Price (ASP) for higher profits

When you are selling on FBA, you will have two fees that are constant, the Order handling fee, which is $1.00; and the Pick and Pack fee which is $1.02.

This totals $2.02. So raise the Average Selling Price of the product, so that you can have a higher profit margin on its sale.

Tip #43: Become an Amazon Featured Merchant

Becoming an Amazon Featured Merchant (FMS) can do wonders for your sales on Amazon. But for this you will need to work hard, maintain a good seller rating and get a plenty of sales.

While Amazon does not disclose exactly how they choose a FMS, here are some things to keep in mind.

General Qualifications:

  • Using a Professional account instead of Individual account
  • High number of product reviews
  • Refund rate
  • Seller’s Rating
  • Sales Volume
  • Pricing
  • Timely shipping
  • Response rate to messages
  • Availability (in-stock status and shipping speed)

The bottom line is that the happier you make your customers, the higher the chances to become a FMS.

Tip #44: It takes money to make money

You will need money to buy inventory and supplies when you are starting out as a seller on Amazon.

That’s why it is very important that you should have a start-up capital of at least $1,000.

There is no such thing as “something for nothing”. If you are not willing to invest in your business, then how come do you want to become an entrepreneur?

Tip #45: Don’t give up, no matter what

sell on amazon

It is easy to give up at the start as a seller on Amazon when things get really tough and you end up losing money, rather making any.

Every Amazon seller goes through this phase. It does get better over time and once you pick up some experience, build a good reputation and have a high seller rating, you will be able to earn an excellent income on Amazon.

But it is important to persist during the tough initial stages.

Tip #46: Don’t just depend on Amazon’s Reports

You should have your own detailed records and not rely entirely on Amazon’s reports as they don’t consider many things such as the cost of your supplies, time spent on each sale, etc.

Tip #47: Get rid of unpopular products

If you have made a bad buying decision and a product just doesn’t sell, slash its prices by 50 to 75 percent and do your best to sell it off.

It’s better to sell at a loss than pay storage fees month after month on an unpopular product.

Conclusion

So these are our 47 Game-Changing Tips on How to Sell on Amazon.

If you’re someone who has been selling on Amazon for a while, perhaps you would like to share your insights with us.

Hopefully the tips given here will inspire you to action and achieve amazing success on Amazon.

If you have any questions for us, do leave them in the comments below. We will be sure to get back to you ASAP!

  • a couple of years ago
  • Amazon

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